Search Engine Optimization
To increase the amount of targeted traffic that comes to your website from the search engines.
What is SEO?
Search Engine Optimization (SEO) is the process of improving a website’s presence on search engines for your targeted audience. Some call it “organic” because the way your pages are designed and the steps you take to disseminate the information to other websites that could benefit from sharing your content naturally earns you “ranking” with search engines, without paying for it. The goal and end result is higher targeted traffic to your site and therefore, more leads.
Our Process
It is widely accepted that all traffic is good traffic and that the success of your SEO can be based entirely on how much total traffic your website receives. We understand that not everyone is looking for what you have to offer and our goal is to attract those who are. It is an art and #1 ranking cannot be guaranteed (Google is a fickle friend), but with knowledge and work, your site will be indexed and your customers will come.
Some of the steps in our process include:
- Determine the goal and target audience for the website.
- Optimize page titles, meta tags, and robots.
- Create content that is helpful to your audience.
- Link Building
- Optional Pay Per Click (PPC) Campaigns
- Analytics and Visibility Check
- Continuous Monitoring and Updates
Request a quote for SEO
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Determine Goal
Who is your audience and what do you plan to offer them?
Basic Optimization
Make sure page titles and meta tags are properly describing what’s on the page. We want the robots to be completely clear about what we need them to do.
Content is Key
Provide useful, worthwhile content on each page. We want to be seen as an authority on what we’re talking about.
Link Building
Give and take. If your website offers information that may be useful on another website, ask them to link to you. If they have something your visitors will benefit from, link to them.
Analytics
Keep track of what keywords your website is indexed for. See how many visitors you’ve had and what they’re checking out and what they ignore. Determine what your conversion rate is, etc.
Continuous Monitoring
Don’t let the wesite go stale! Develop new content, check for content thieves, optimize any new images, check links…